Umut Ertan in the print edition of the German Handelsblatt on April 30, 2020 with a statement on the effects of the corona pandemic

Umut Ertan in the print edition of the German Handelsblatt on April 30, 2020 with a statement on the effects of the corona pandemic

Umut Ertan, founder and partner of the Realogis-RLI Group, explains in the Handelsblatt why in the times of the corona crisis, logistics properties crystallized as a stability factor and what is meant by the so-called whip effect:

“Ertan attributes the currently rising demand to the so-called whip effect: if the demand from the end customer increases, this also leads to a disproportionate increase in orders and production figures for dealers and producers. The curve is similar to a curved whip – hence the name.”

The complete article can also be read online (in German only): “This is why logistics properties are defying the crisis

Categories: Press and Press Release.

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